Head over heels
Model: Anna Fenna
MUA: Jessie Gein
Client: "DARE" shoes
Head over heels is an advertorial commissioned by "DARE" shoes and supports the client stories used in the overall marketing campaign.
This project wanted to highlight the individuality and courage of ordinary people in their "DARE" shoes while also supporting the launch of the new "BLUE" and "YELLOW" product lines for the brand's spring and summer collection.
We blended the contrasting colors into a cohesive collection that makes a statement
The aim of this shoot was to portray playful courage
This shoot was used for both offline and online marketing materials, from billboards to social media ads